Based on the Harvard Business School’s Case Study Method and created by Harvard alumni, iMBA introduces in clear language 50 of the world’s most popular management concepts. iMBA’s concepts are drawn from both surveys of actual Fortune 500 managers and battle-tested military stratagems. These concepts are divided into the categories of Strategy and Marketing and offer you a comprehensive, well-rounded learning experience.
Once found only behind closed doors in management consultancies and business schools, these powerful concepts address every aspect of management and leadership and will help you become a better planner. Whether you are responsible for a fundraising project in a non-profit organization, are opening or running a small business, manage a large staff inside a multinational company, pilot a fighter jet in the U.S. Air Force, or are even the coach of a little league baseball team, iMBA will provide you with the tools you need to successfully navigate risk, take advantage of opportunities, and create lasting results.
iMBA is unlike any other business education-themed app and costs a fraction of what the others charge – believe it or not, some of these other apps can cost hundreds of dollars. iMBA is different because we provide you not only with the definitions of 50 of the world’s most popular management concepts, but we give you information on exactly how to apply the concepts to your own situation. You will be introduced to managers in fictional companies who will use the concept to overcome challenges and create value for their organizations. As you read about these managers using these concepts, you will learn from their examples and be better prepared to apply the tools to overcome your own challenges.
We are confident that you will find the case study method to be an especially powerful teaching approach. You have a successful and fulfilling career ahead of you; let iMBA help you get there. For only $1.99, what have you got to lose?